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Kool Moe Dee wore Pelle Pelle because it embodied the luxurious energy he brought to hip-hop—flashy, powerful, and original. The brand’s custom leather jackets became a symbol of status, perfectly matching Moe Dee’s larger-than-life presence on and off stage. By the mid-80s, rappers, breakdancers, and DJs everywhere were already pushing Pelle Pelle’s “bling” aesthetic before it ever hit the mainstream.
The Pelle Pelle legacy lived on as its jackets popped up on hit sitcoms like Martin and The Fresh Prince of Bel-Air, turning them into household icons as well as street staples. Notorious B.I.G. repped the brand on the East Coast, while Tupac carried it to the West—proof that Pelle Pelle went mainstream without ever losing its roots in the streets.
By the 2000s, Dipset — Cam’Ron, Jim Jones, and Juelz Santana — made Pelle Pelle jackets part of their Harlem identity. Their love for oversized, colorful, custom leather pieces kept Pelle Pelle front and center in the mixtape era. Pelle Pelle was so iconic it became part of the emerging legends’ “uniform” — right alongside Timberlands, throwback jerseys, and fitted caps.
A$AP Rocky has been seen in Pelle Pelle alongside Rihanna, which makes sense for him as a Harlem style ambassador. Known for turning ’90s-inspired streetwear into high-fashion statements with avant-garde touches, Pelle Pelle was a natural fit. By 2010, vintage jackets—especially custom leathers from the ’90s and early 2000s—were selling for high prices on resale markets and quickly became collector’s items. Pelle Pelle is pure nostalgia, defining what it means to be a throwback with lasting presence.
lastest collaboration
Pelle Pelle x BB. Simon
Two historic names in fashion unite for their first-ever collaboration, dropping Fall 2025. Both rooted in street culture and known for rhinestone-studded designs—Pelle Pelle on leather, BB Simon on belts and accessories—the collection was handmade in California to honor craftsmanship and culture. This isn’t just another drop. It’s alignment.
